Advertising Production Ireland

Here is how this works in practice. Ireland's commercial-advertising heritage is one of the strongest in Europe per capita, driven by a small set of worldwide recognised brands and a deeply embedded creative industry. Guinness's commercial lineage runs from the Joseph Schmidt / Sé Higgins iconic 1970s–80s work through the 1999 Surfers ad ("Tick follows tock follows tick". Voted the best ad of all time in the UK). The Tilda Swinton Tom Crean Antarctic-explorer-tribute pieces. Into the today's Guinness Six Nations sponsorship cuts.

Here is the short of it. Jameson and Bushmills (the world's oldest licensed distillery, 1608) anchor the whiskey brand-film market, and on the FMCG side Tayto. Kerrygold (Ireland's largest dairy export. Owned by Ornua co-op). Bord Bia (the Irish Food Board), and Tourism Ireland round out the recurring-brief client roster. Trade bodies ICAD (Institute of Creative Advertising and Design) and IAPI (Institute of Advertising Practitioners in Ireland) define the agency landscape. Publicis Dublin. Boys+Girls. Rothco|Accenture Song, BBDO Dublin, In the Company of Huskies, Cawley Nea\TBWA, and Folk Wunderman Thompson lead the brief-side.

Here is the breakdown. Production-side, we run shoots through Element Pictures (Lenny Abrahamson partnership. This has also commercials division), Treasure Entertainment, Hot House Films, Pull the Trigger. Antidote, Banjoman, Bawn Films, and Coco Content as the production-firm tier. With TVM Ireland and Pyramid Camera Dublin supplying owned-camera / gear infrastructure. Section 481 corporation-tax-credit rebates (32% on Irish-spend, with a 40% regional uplift outside Dublin/Wicklow/Cork) apply to feature/scripted but not to TVCs directly. However, branded-content drama-format work routinely structures around it. Global TVCs running through Ireland (the brewery-coverage Guinness work, automotive shoots on the Wild Atlantic Way.

Fashion-and-luxury campaigns at Powerscourt and Adare Manor) gain from the standard Irish-spend VAT-recovery and freelance crew tax structures. We handle delivery for TV broadcast 16:9 (RTÉ, Virgin Media, Sky. BBC NI). Digital pre-roll 16:9 / square 1:1. Social vertical 9:16, OOH motion screens, plus stills cross-capture for press use. Cinema-grade cameras (ARRI ALEXA Mini LF, ALEXA 35, RED V-Raptor) ship through TVM and Lensman. Grip and lighting through Pyramid and Hayden's. Post finishes at Outer Limits, Windmill Lane, Screen Scene, and Egg Post Production with Dublin-based color suites.