Unit Publicists
Professional unit publicists creating compelling publicity content for your Irish production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In Ireland, publicists navigate the local Irish media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both European and international audiences.
Through NeedAFixer, we connect you with Irish unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Dublin and Cork, Galway, Limerick, and Waterford, experienced in managing press campaigns for features, series, and branded content shooting across Ireland.
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Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
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Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
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Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
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Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Ireland's diverse filming locations, from Dublin to Cork, Galway, Limerick, and Waterford.
02.
European Media Network
Unit publicists with established relationships across Irish and European media. They understand the needs of European outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Irish and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in Ireland.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Irish sets.
On Location
Unit publicists driving press junkets at Galway Film Fleadh, Dublin International Film Festival, Cork International, Belfast Film Festival, and the IFTAs Oscar-campaign cycle
Here is how this works in practice. Our Irish unit-publicist roster covers the senior bench that drove the awards-and-press campaigns on Banshees of Inisherin (2023 multiple Oscar acting nominations across Colin Farrell, Brendan Gleeson, Barry Keoghan, Kerry Condon. This includes the Searchlight Pictures distribution-and-awards push), Belfast (2021 seven Oscar nominations including Best Picture and Branagh's Best First Screenplay Oscar win 2022. The Focus Features distribution), Room (Brie Larson's 2016 Best Actress Oscar), Brooklyn (Saoirse Ronan's Best Actress Oscar nomination), Normal People HBO (the Paul Mescal-Daisy Edgar-Jones BAFTA-and-Emmy press circuit), An Cailín Ciúin (2023 first Irish-language Best International Feature Oscar nom.
Here is the short of it. This includes the Super Cinemas distribution), The Wonder, plus the broader Lenny Abrahamson and Yorgos Lanthimos Element Pictures press tours (The Favourite 2019 multiple Oscar wins, Poor Things 2024 multiple Oscar wins). Senior publicists work festival-tier press at Galway Film Fleadh (July. This includes the top Irish industry premiere venue), Dublin International Film Festival (the senior March-window press launch). Cork International Film Festival (the oldest Irish festival since 1956), Belfast Film Festival, Dingle Global, IFI Dublin retrospectives. Plus the IFTAs (Irish Film and Television Awards — the Irish Oscars) annual cycle.
Here is the breakdown. Campaign workflow runs press-junket coordination at The Shelbourne Dublin and The Merrion Dublin (the historic five-star Dublin press-hotel venues). Red-carpet running at the Bord Gáis Energy Theatre Dublin (the IFTAs venue). Convention Centre Dublin. Plus the Galway Town Hall Theatre Film Fleadh venue. Global press-tour coordination via TIFF Toronto (September), Cannes (May), Venice (September), Berlinale (February), Sundance (January), and the US Oscar-campaign-season AFI Fest and Telluride circuit. Publicist deliverables — EPK (Electronic Press Kit), B-roll-and-still-image library running with the Camerapix Ireland stills archive. Talent-Q&A media-training. Embargoed-screening running.
Here is what that looks like on the ground. Social-media-and-press-release calendar via the Drury Communications, Gordon MRM, and Wilson Hartnell PR agencies. Section 481 32% tax credit qualifies publicist spend through Irish-resident hires plus the 40% regional uplift. EUR Eurozone with GBP NI dual-currency, English-first comms with Irish-Gaeilge bilingual press for TG4 and Raidió na Gaeltachta, plus CTA-borderless cross-border UK press junkets.
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FAQ
Publicity Expertise
What does a unit publicist do in Ireland?
The unit publicist manages all publicity activities during production in Ireland. This includes coordinating unit photography, producing EPK content, managing press relations with Irish and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Ireland, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across Ireland. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Irish set?
Yes, we manage all aspects of press set visits in Ireland including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Irish unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Irish media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.