SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Irish project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Ireland's thriving tech sector—with global players headquartered in Dublin's Silicon Docks—gives a strong talent pool for AR and immersive technology development.
Here is the short of it. We connect you with AR production pros across Dublin and other Irish cities who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
Frame Store Dublin, Egg Post Dublin and Yellowmoon Belfast AR delivery with hybrid London Pinewood and Manchester LED partnerships
Here is how this works in practice. Ireland's AR-production capacity is emerging — the domestic XR/AR bench leans on Frame Store Dublin (VFX integration). Egg Post Dublin and Yellowmoon Belfast (post + delivery). Plus the Cartoon Saloon Kilkenny adjacent immersive-animation R&D pipeline (the studio behind 4× Best Animated Feature Oscar-nominated Wolfwalkers + Breadwinner + Song of the Sea + Secret of Kells). Hybrid partnerships with London Pinewood/Shepperton LED stages, Manchester ARRI Stage Garden Studios. Edinburgh Pyramid LED and the Cinesite Dublin VFX pipeline cover the heavier AR-LED-camera-tracking workflows that ship for Foundation Apple TV+ Troy Studios Limerick (Apple's flagship LED-XR production).
Here is the short of it. Game of Thrones House of the Dragon overflow at Titanic Studios Belfast. The Northern Ireland Screen-supported BBC NI fantasy and drama AR overlays. Senior AR-delivery briefs cover Tourism Ireland + Fáilte Ireland Wild Atlantic Way interactive AR campaigns. GoT-themed location-AR overlays at Tollymore Forest + Castle Ward + Cushendun Caves. Plus AR experiences at Newgrange Brú na Bóinne UNESCO. Skellig Michael UNESCO (off-site OK'd AR), Giant's Causeway UNESCO and Trinity College Long Room.
Here is the breakdown. Camera-tracking flows through Mo-Sys StarTracker + Mo-Sys VP Pro + Vicon Vero stage-tracking infrastructure paired with Unreal Engine 5.4 nDisplay + Disguise xR + Pixotope real-time-graphics runtime. Boulder Media Dublin, Brown Bag Films, JAM Media and Studio Brown Dog deliver the Dublin animation-AR pipeline. Hybrid LED-stage AR-extended-set work pairs Troy Studios Limerick (Foundation's Apple TV+ LED capacity. With major ongoing buildout) with cross-border London Pinewood Garden Studios LED for the heaviest tentpole-feature AR composite work. Section 481 32% relief plus 40% regional uplift covers AR-shoot days rates and tracking-rig hire.
Here is what that looks like on the ground. CTA seamless cross-border plan move AR talent and inventory between Republic, Northern Ireland, London and Manchester same-week. Ardmore Studios + Ashford Studios deliver strong greenscreen-AR composite alternatives where dedicated LED capacity is unavailable. Bilingual EN/Irish (Gaeilge) AR-content localisation is standard for TG4 and Gaeltacht-language deliverables. ATA carnet through Revenue Commissioners clears imported AR rigs cleanly.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Irish landmarks?
Yes, Ireland's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Ireland that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.