
SCENE 01 / LOOK DEVELOPMENT
Look Development
Creative visual style development and LUT creation for distinctive cinematic aesthetics that define your production's unique identity.
Look development establishes the visual style and color aesthetic of a production before principal photography begins. Through testing with cameras, lenses, lighting, and LUTs, look development creates reference images and technical specifications that guide the entire production toward a unified visual identity.
We support look development by coordinating camera tests, LUT creation, and collaboration between your cinematographer and colorist. Our team arranges testing facilities and technical resources to ensure your production's visual look is defined, documented, and ready to guide consistent image capture from day one.
Capabilities
Visual Style Development Excellence
Create distinctive visual aesthetics through comprehensive look development, custom LUT design, and detailed style guides.
01
Creative Design
Unique visual aesthetics that define your production's identity and enhance storytelling.
Distinctive
02
LUT Creation
Custom look-up tables for on-set monitoring and post-production workflows.
Technical
03
Style Guides
Comprehensive documentation ensuring consistent implementation across all phases.
Consistent
04
Workflow Integration
Seamless look management from production through final delivery.
Seamless
Creative Services
Technical Deliverables
Our Look Development Process
We follow a collaborative creative process that ensures your visual vision is fully realized and documented for consistent implementation.
Creative Discovery
We discuss your vision, gather references, and analyze your footage to understand the aesthetic goals.
Look Exploration
We develop multiple look options on key scenes, presenting variations for your review and feedback.
Refinement
We refine the chosen direction, perfecting the look and creating all technical deliverables.
Implementation
We deliver LUTs, style guides, and documentation for seamless production and post integration.
Why Us
Why Choose Our Look Development
01.
Creative Vision
Innovative aesthetic design that elevates visual storytelling.
02.
Color Science
Advanced technical expertise in color workflow design.
03.
Collaborative Process
Close partnership with filmmakers throughout development.
04.
Complete Solutions
End-to-end look management from concept to delivery.
On Location
LUT design and creative-LUT pipelines for Atlantic-coast and Gaeltacht photography at Egg Post Dublin, Windmill Lane, Framestore Dublin, and Yellowmoon Belfast
Here is how this works in practice. Look development for shoots in Ireland starts in prep with DP, director, and colorist defining the visual grammar against location lighting, period palette, and the specific Irish photographic conditions that shape every project. This includes the soft luminance of Atlantic-coast overcast (Achill Island. Inishmore. The Cliffs of Moher), the deep granite-and-moss palette of the Wicklow Mountains, the limestone karst of the Burren, the bog and heather of Connemara and Donegal, the Georgian brick and stone of Dublin's historic core, the slate-grey palette of County Down and Antrim, and the volcanic geology of the Giant's Causeway.
Here is the short of it. Senior colorists develop creative LUTs at Egg Post Dublin (Gary Curran's principal Irish-feature suite. DaVinci Resolve Studio Advanced + Baselight. Sony BVM-HX310 reference monitoring. Dolby Vision HDR mastering), Windmill Lane Dublin, Framestore Dublin, and Yellowmoon Belfast for the Northern Ireland slate. Reference projects shaping the today's Irish look-dev vocabulary include Banshees of Inisherin's desaturated Atlantic palette. The Quiet Girl (An Cailín Ciúin) natural-light Gaeltacht palette. Belfast B&W with selective color (Branagh 2021), Normal People's textured grade, and the Vikings ash-and-ochre television look.
Here is the breakdown. Look-dev sessions produce ACES Output Transform LUTs (.cube format) for on-set monitor application via SmallHD. Sony, and Atomos production monitors. ARRI ALEXA Mini LF and ALEXA 35 native LUTs. RED V-Raptor and Komodo IPP2 looks, Sony Venice 2 X-OCN AXS-R7 looks, and Blackmagic URSA Mini Pro 12K Gen 5 Color Science LUTs. Camera tests are graded against final-look HDR (Dolby Vision, HDR10, HDR10+, HLG) and SDR (Rec.709) deliverables on Sony BVM-HX310 reference monitors with FilmLight Truelight CAM and DaVinci Resolve Color Management ACES pipelines.
Here is what that looks like on the ground. Output deliverables include: on-set monitoring LUTs for the camera department, DIT working LUTs for dailies grading at Outpost Dublin and Windmill Lane DIT. Edit proxy LUTs for the Avid Media Composer or Premiere Pro cut, and final-grade reference stills for the colorist's eventual Dolby Vision and HDR10 master. The same look transfers across IMAX, theatrical DCP for Light House Cinema Dublin and Cineworld Ireland. Broadcast-tuned masters for Coimisiún na Meán + RTÉ Tech-Ops + BBC NI + Virgin Media + TG4, and streaming-sites deliveries for Netflix Ireland, HBO Max, Disney+, Apple TV+, Amazon Prime, and Sky Ireland.
FAQ
Frequently Asked Questions
When should we start look development?
Ideally during pre-production. Early look development allows you to use monitoring LUTs on set, ensure consistent dailies, and align all departments on the visual direction. However, we can also develop looks during post-production if needed.
What do you need to create a look?
We work best with sample footage from your camera tests or early production, visual references (films, photographs, artwork), mood boards, and a discussion of your creative goals. The more context we have about your story and vision, the better we can serve your project.
How do LUTs work in production?
We create monitoring LUTs that can be applied to camera feeds and dailies, giving everyone on set a preview of the intended look. These technical LUTs are optimized for different display types and viewing conditions while preserving full dynamic range in your RAW footage.
Can you match a specific film or reference look?
We can analyze and recreate aesthetic qualities from references, though we develop unique interpretations rather than exact copies. Our goal is to understand what you respond to in references and create a distinctive look that serves your specific story and footage.
Related Services
Productions in Ireland that need this often pair it with Color Correction Services, Color Grading Services, and Online Conform & QC Services for full coverage. Most projects also draw on Narrative & Documentary Editing and Foley Recording Services.
On Set
Ready to Define Your Visual Style?
Let's create distinctive looks that make your production unforgettable.