
SCENE 01 / CONCEPT DEVELOPMENT
Concept Development Services
Creative ideation and concept development for films, commercials, and digital content.
Concept development transforms initial creative ideas into structured project frameworks ready for production. In Ireland, this process benefits from the country's extraordinary storytelling tradition — from ancient Celtic myths to Oscar-winning contemporary cinema — and visual landscapes spanning the Cliffs of Moher, the Ring of Kerry, and Dublin's Georgian architecture, all supported by Screen Ireland's development funding.
We support concept development by connecting you with creative professionals in Dublin and across Ireland who help shape and refine your project vision. Our team draws on deep knowledge of Irish culture, the country's literary and dramatic traditions, and locations that have hosted everything from Star Wars to Normal People — ensuring your concept captures the magic that makes Ireland one of the world's most evocative filming destinations.
Capabilities
Comprehensive Creative Solutions
Expert concept development transforming ideas into production-ready creative frameworks with strategic focus and visual clarity.
01
Creative Ideation
- Brainstorming sessions
- Concept generation
- Creative workshops
- Idea refinement
- Innovation strategies
Fresh Ideas
02
Brand Alignment
- Brand integration
- Message development
- Target audience
- Market positioning
- Campaign strategy
Strategic Focus
03
Story Development
- Narrative structure
- Character concepts
- Plot development
- Theme exploration
- Story arcs
Compelling Stories
04
Visual Concepts
- Visual direction
- Style guides
- Mood references
- Color palettes
- Aesthetic development
Visual Identity
Professional Creative Expertise
Experienced creative professionals delivering concepts that inspire, engage, and translate effectively to production.
Creative Development Process
Strategic Ideation
Creative workshops and brainstorming sessions exploring innovative approaches aligned with your objectives, brand values, and target audience.
Narrative Development
Story structure, character development, and thematic exploration creating compelling narratives that resonate with audiences.
Visual Direction
Comprehensive visual concept development including mood boards, style guides, and aesthetic frameworks guiding production design.
Development Statistics
Why Us
Why Choose Fixers in Ireland for Concept Development
01.
Industry Experience
Creative professionals with extensive film, commercial, and digital content experience delivering concepts that translate effectively to screen.
02.
Cultural Insight
Deep understanding of Irish culture — from Celtic mythology to contemporary literary traditions — and Ireland's extraordinary ability to provide both intimate character-driven settings and epic landscape spectacles.
03.
Collaborative Process
Workshop-based approach ensuring your vision guides development while benefiting from professional creative expertise.
04.
Strategic Thinking
Concepts developed with production feasibility, budget considerations, and market positioning in mind.
Our Development Process
Discovery
Understanding your vision, goals, target audience, and creative requirements through collaborative sessions.
Ideation
Creative brainstorming and concept generation exploring multiple directions and innovative approaches.
Development
Refining selected concepts into detailed creative frameworks with visual references and narrative structure.
Presentation
Delivering polished concept packages ready for stakeholder approval and production development.
On Location
Story-anchored ideation drawing on the Cartoon Saloon Kilkenny lineage, John Carney's Once/Sing Street school, and the Lenny Abrahamson/Martin McDonagh contemporary canon shaped at Trinity, Galway, and IADT
Here is how this works in practice. Irish concept development sits inside a creative ecosystem that has produced seven Best Picture Oscar nominations in the past decade and built indie 2D animation's most decorated studio at Cartoon Saloon Kilkenny. The Secret of Kells. Song of the Sea, The Breadwinner, and Wolfwalkers all earned Best Animated Feature Oscar nominations. Our concept team draws on that lineage and the broader today's canon.
Here is the short of it. Lenny Abrahamson's Room (Best Director nom, Brie Larson Best Actress 2016) and Normal People for HBO, Martin McDonagh's Banshees of Inisherin (multiple Oscar noms 2023) and In Bruges, John Carney's Once (Best First Song Oscar 2007 for Falling Slowly) and Sing Street. Kenneth Branagh's Belfast (Best First Screenplay Oscar 2022). Jim Sheridan's My Left Foot and In the Name of the Father, Neil Jordan's The Crying Game (Best First Screenplay 1992) and Michael Collins (Venice Golden Lion 1996), John Crowley's Brooklyn, and Colm Bairéad's The Quiet Girl (An Cailín Ciúin), the first Irish-language Best International Feature Oscar nominee.
We brainstorm against Section 481 eligibility from day one, map cultural-test points, and pressure-test premises with Screen Ireland (Bord Scannán na hÉireann) development executives before scripts go to commissioners.
Here is the breakdown. Our process treats Ireland's literary heritage as raw material. We anchor concepts in W.B. Yeats (Nobel Literature 1923), Samuel Beckett (Nobel 1969), Seamus Heaney (Nobel 1995), James Joyce's Dublin (Ulysses, Dubliners, Portrait of the Artist), Oscar Wilde's wit, Bram Stoker's Dracula gothic. Edna O'Brien's transgressive intimacy. Anne Enright's Man Booker-winning interiority, and Sally Rooney's Normal People and Conversations with Friends. This includes adapted respectively at Element Pictures with Lenny Abrahamson directing.
Here is what that looks like on the ground. We set up workshops with Screen Ireland's development team in Dublin, the Galway Film Centre, the Cork Film Office, and Northern Ireland Screen in Belfast. Plus residencies at IFI Irish Film Institute. The Dublin International Film Festival. The Galway Film Fleadh, and the Cork International Film Festival (the oldest in Ireland, since 1956). Our concept packages include treatments and look-books designed to satisfy Section 481's cultural-test framework. Irish or EEA writers, directors, key cast. Post-prod, or major Irish cultural content.
Here is how the picture comes together. This includes while testing whether the project fits the 40% regional uplift outside Dublin and Cork. For Northern Ireland-anchored stories, we route concept development through Northern Ireland Screen's slate funding and the DfC. Opening doors to Belfast's Titanic Quarter. The Antrim Coast. Tollymore Forest, and the Derry/Londonderry storytelling custom that gave Derry Girls its voice.
FAQ
Frequently Asked Questions
What does concept development include?
Comprehensive creative development including initial ideation, narrative structure, visual direction, and presentation materials. We deliver detailed concept documents with mood boards, style references, and production recommendations.
How long does concept development take?
Timeline varies by project scope. Simple commercial concepts: 1-2 weeks. Feature film concepts: 3-6 weeks. We can accommodate rush timelines with expedited creative processes.
Do you work with existing ideas or start from scratch?
Both. We can develop original concepts from initial briefs or refine and expand existing ideas. Our collaborative process ensures your creative vision remains central to development.
How do you ensure concepts work for Irish locations?
Our team includes local creative professionals with deep knowledge of Irish culture, locations, and production infrastructure. We ensure concepts leverage Ireland's unique settings and cultural elements effectively.
Related Services
Productions in Ireland that need this often pair it with Pitch Deck & Treatment Design, Storyboarding Services, and Moodboard & Lookbook Creation for full coverage. Most projects also draw on Commercial & Corporate Video Production and Sound Design Services.
On Set
Ready to Develop Your Concept?
Professional creative development transforming your vision into production-ready concepts.